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Mooneyes
USA, which has one of the most recognizable logos in all
of motorsports, is this year's Justice Bros. Car Care Products
Reunion Spotlight honoree. Dean Moon founded the company
identified by the familiar cartoonish pair of eyes more
than a half century ago. He grew up in the Whittier-Santa
Fe Springs, Calif., area, and he became an active hot rodder
and lakes racer in the heady days immediately after World
War II.
Moon
made his first product in his Whittier High School shop
class when he fabricated an aluminum fuel block to evenly
distribute fuel to the popular multi-carb setups of the
day. After the war, he briefly worked as a machinist and
made fuel blocks from aluminum billet, which he sold to
fellow rodders at the Whittier Hula Hut Drive-In. In 1950,
he had sand cast molds made to cut production costs, and
suddenly Moon was in the speed-equipment business. In the
late 1940s, he worked as a tune-up man at Urich Lincoln
Mercury; after hours, he adapted Lincoln Zephyr dual point
ignitions to work on Ford flathead V-8s.
After service in the Air Force during the Korean War, Moon briefly returned to Urich. Realizing a market existed for his two products, he opened Moon Automotive in a shed behind his father's cafe in Santa Fe Springs, where he and his brother, Buzz, did tune-ups, sold speed parts, and put their money right back into new products.
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